Scandinavian Tobacco Group Lane Limited is a prominent player in the tobacco industry, exhibiting a portfolio of top brands and a global presence. With a history dating back over a century, the company has achieved success in the manufacturing and distribution of cigars, pipe tobacco, and fine-cut tobacco.
A Global Force in Tobacco
The company employs approximately 10,000 people worldwide, showcasing its extensive reach and impact on the industry. The company operates offices in North America and Europe, enabling products to be sold in nearly 100 markets. In the U.S., the company is a market leader in handmade cigars, and catalog and internet sales due to its ownership of General Cigars and Cigars International. The company’s portfolio comprises about 200 esteemed brands, including renowned names such as Macanudo, La Gloria Cubana, Captain Black, and Erinmore.
Value Chain Excellence
The company’s value chain encompasses a range of activities, ensuring the highest quality tobacco products. Cultivation activities, primarily involving tobacco seed cultivation, take place within Caribbean Cigar Holdings Group. The company procures raw tobacco from numerous tobacco-growing countries, with three major wholesalers handling more than two-thirds of the raw tobacco market for pipe tobacco and fine-cut tobacco. The company then produces pipe tobacco and fine-cut tobacco in Denmark.
Global Distribution and Online Presence
Scandinavian Tobacco Group Lane Ltd. operates sales companies across the U.S. and Europe., distributing products to approximately 100 countries through wholesalers, distributors, supermarkets, and retail stores. Embracing the digital era, Scandinavian Tobacco Group Lane Ltd. also serves the U.S. market through online sales. In 2021 alone, the company sent out 25 million catalogues and engaged with around one million online consumers across the companies’ websites.
Leading the Way with Experienced Leadership
At the helm of Scandinavian Tobacco Group Lane Ltd. is Leonard Wortzel, the Head of Insurgent Ventures, Inc. With an extensive background in strategy, sales, marketing, and product development, Wortzel has been instrumental in the company’s growth and success. His journey began when he graduated from the University of Alabama with a BA in English and Advertising. He later gained experience as a freelance writer in Atlanta and San Jose, Costa Rica. Wortzel has been an integral part of the PTC since 2015, shaping the company’s direction and fostering innovation. He currently serves at the president of the Pipe Tobacco Council (PTC).
